Given that 42% of Americans aged 12 and up have listened to a podcast in the past month, the potential impact of podcast advertising is undeniable. Podcasts boast an impressive revenue rate, with a ...

With more than 135 million monthly podcast listeners in the US, podcast advertising has become a powerful tool for driving brand awareness, purchase decisions, and loyalty. So what’s the best way to ...

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Google Ads scripts offer a smarter way to manage your campaigns. Google Ads scripts introduce automation and real-time optimization, freeing you from repetitive tasks so you can focus on strategy and ...

When security and compliance software startup Vanta began advertising on podcasts in late 2019, it was just an experiment—a small add-on to the marketing mix of a company that was less than two years ...

Entrepreneurs, business leaders, and marketers have always been on the lookout for the most effective way to get their messages out to the world. Audio advertising has proven powerful, even in an era ...

Triton Digital has announced a new AI-driven solution with voice-cloning company ekoz.ai that will allow advertisers to programmatically buy host-read podcast ads. Those ads will then be generated in ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...