While agentic AI has the potential to improve the roles of those working in design, it requires a strategic approach to ...

Artificial intelligence is increasingly being viewed as a tool that supports creativity rather than replacing it, according ...

When the camera was invented in 1826, many people thought painting would die. But it didn’t. Instead, painters found new ways to express themselves. They reinvented expressionism, impressionism, and ...

Across the last two years, I've watched the creative industries talk themselves in circles about AI. Conferences full of breathless predictions. LinkedIn posts warning of a creative apocalypse.

An AI-generated analysis of the AI Impact series argues AI’s true value lies in augmenting human intelligence, not replacing ...

Marketing stands at an inflection point. Artificial intelligence generates campaign concepts within seconds, tests thousands of variations simultaneously and identifies optimal messaging while ...

Creativity is quickly becoming the new measure of productivity. While AI is often framed as a tool for efficiency and automation, new research from MIT Sloan School of Management shows that generative ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Take-Two Interactive is using some AI tools in areas of its business that aren't creative, but the company is not looking to use those tools to replace any staff, CEO Strauss Zelnick said during ...