Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

8x zoom is a new feature exclusive to the ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max, released in September of last year.

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

KitKat has dropped a sneaky spoof of Apple's new iPhone 17 promo, celebrating its iconic "Four Finger Pro". Cheekily mimicking the slick visuals of the latest iPhone ad, KitKat perfectly nails Apple's ...

There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

Apple introduced its thinnest-ever smartphone, the iPhone 17 Air, at a launch event in Cupertino, California, on Tuesday, while quietly altering its marketing images in Korea to preempt controversy.

• iPhone Air: Apple announced its anticipated thinner version of the iPhone during its event on Tuesday. • iPhone 17: Apple’s new iPhone has a faster new chip, better scratch resistance, a smoother ...