When I was in college, hitting up the local drugstore for a pair of Ardell false lashes was as essential to my "going-out" ritual as pre-gaming with shots of cheap tequila. Every weekend, without fail ...

When it comes to makeup, I consider myself pretty skilled. I can conceal and perfect my base, contour my cheeks to the gawds, and nail a damn good cat eye. But even though I've been able to master all ...

Beauty enthusiasts can now enjoy a personalized try-before-you-buy experience with YouCam Makeup and Ardell collaboration NEW YORK--(BUSINESS WIRE)--Perfect Corp. and Ardell have announced that they ...

A wise person once said, "I love the look of thick, full, and super long lashes, but the road to falsies is usually a sticky one." It was me; I said that. I had tried everything to figure out how to ...

Celebrity makeup artist Jamie Greenberg says to start by getting the fit right. “Before you do anything, I would measure [the lash] to make sure it fits your eye,” she says. “You never want the ...