Tourism logos have to do a lot of work to communicate the attractions of an entire region or a country in a single design asset. That can sometimes result in drab, generic designs, or it can result in ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The Arizona Office of Tourism ...

TUCSON, Ariz. (KVOA) - Arizona Wildcats fans have a chance to influence the next iconic logo for their team. Arizona Athletics has invited the community to vote for their favorite design, showcasing ...

PHOENIX — The Arizona Office of Tourism released a new branding palette on Friday to shift the perception of the Grand Canyon state in the eyes of national and global audiences alike. The ...

Not since interim coach Russ Pennell stepped in for Arizona men’s basketball stalwart Lute Olson in the 2008-09 season has a cactus logo been featured on the floor at McKale Center. That’s about to ...

Arizona is bringing back its iconic 'cactus' logo to the McKale Center floor, and asking fans exactly how to do so. The school produced four images of what the court could look like, all of which ...

Arizona State University unveiled a new look for the Sun Devils this afternoon at the school’s Tempe campus. The new branding efforts for the athletics department include fresh logos across the ...