NEW YORK — For the first time in more than a decade Barbie has been frozen out of the top spot on the holiday wish lists of girls. The new reigning champion in the hearts of little girls is Team Elsa.

For the first time in more than a decade Barbie has been frozen out of the top spot on the holiday wish lists of girls. The new reigning champion in the hearts of little girls is Team Elsa. The ...

Despite efforts to stay relevant, Barbie's popularity is on the decline: Mattel has reported a 15per cent drop in sales for the blonde doll in the latest quarter. However, the company saw a 6per cent ...

Barbie has long reigned supreme as queen of the girls' toy market but this year she will be dethroned by two princesses from Frozen, the Disney film blockbuster. The iconic figure is being "frozen out ...

Move over Barbie! It looks there's a new doll on everyone's wish lists this holiday season. For the first time in over ten years, Barbie is not at the top of gift lists this year — Disney’s reigning ...