Amidst the highly visible giants of the camouflage industry, a growing number of smaller companies are bringing fresh designs to the landscape that can be tough to spot but are difficult to ignore. If ...

1590: Native North Americans drape themselves with skins of animals when stalking prey. 1830-1850: Tweed recognized in the United Kingdom as the first moisture-resistant, durable fabric popular for ...

Sitka is one of the biggest names in the world of hunting gear—and for good reason. The brand is known for its high quality, long-lasting apparel, from hoodies and base layers to jackets and bibs. And ...

I’m a firm believer that Fred Bear was right: The best camouflage is sitting still and quiet. It’s tough to get me excited about any new camo design these days. But when Sitka offered me a sneak peek ...

Fifty years ago, camouflage clothing choices were so poor that many deer hunters didn’t even own camo. Now, however, walking through the camo section at a store or browsing online reveals so many ...

Earlier this summer we wrote: "The U.S. Marine Corps has long been known for doing more with less; smaller, more agile, and quick to react, it actually employed that ability when hunting for new ...

An optical illusion is a visual phenomenon where our perception of thinking about an image differs from objective reality. This image is seen as a classic forest camouflage optical illusion. These ...

Earlier this summer we wrote: "The U.S. Marine Corps has long been known for doing more with less; smaller, more agile, and quick to react, it actually employed that ability when hunting for new ...