The two loudest trends in sales at the moment are social selling and the challenger sale. I say loudest because nearly every conversation about sales strategy seems to weave one or both of these ...

One of the currently more popular sales methodologies (in a very long line of them), is Challenger Selling. Based off the book The Challenger Sale, the basic principle is that sales success has more ...

Brent Adamson, Co-Author of the best-selling book, The Challenger Sale, will deliver the keynote address at its third annual B2B Content2Conversion Conference, being held May 6-7 in New York. In his ...

If you’re in tech sales, you’re in for the opportunity of a lifetime. Welcome to the Cloud. Changes in the IT ecosystem are accelerating. We’re now in the midst of the largest change in data-center ...

I’ve just finished reading and recommend a new book by Matthew Dixon and Brent Addington entitled “The Challenger Sale”; I enjoyed the quality of the writing and the research underpinning the work.The ...

PHILADELPHIA and CHICAGO, Sept. 16, 2024 /PRNewswire/ -- Richardson Sales Performance (Richardson), a leading global provider of sales training solutions, today announced its acquisition of Challenger ...