Then he went back to the lab to test the principles he thought he saw working out there in the real world. After several years of study, Cialdini came up with six principles of social influence — ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

While the tools and features used to run successful marketing campaigns are ever-changing, there are six timeless principles of persuasion that can be used to write compelling landing page copy to ...

Few books illuminated the worlds of marketing, sales, psychology, and leadership as Dr. Robert Cialdini’s 1984 classic Influence. Since their inception, Cialdini’s six principles — (1) Reciprocity, (2 ...

In Influence: The Psychology of Persuasion, Robert Cialdini discusses the concept of reciprocity, which is that we are hard-wired to respond positively to a gift, even if we didn’t ask for it, or even ...

People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...