This paper investigates the role of involvement in determining consumer response to radio and TV commercials. After reviewing relevant literature, a summary model that focuses on the amount and type ...

The author presents a value-based model of consumer involvement and preventive health care behavior. Through in-depth interviews, consumer views were elicited on three health care policy issues—health ...

Engaging consumers to be more active participants in their health and health care is an appealing strategy for reforming the U.S. health care system, but little is known about how to mount and sustain ...