The importance of staff in delivery of brand promise has been touted so often in the pages of this magazine that it almost seems like a cliché. But despite this, internal engagement with brand is ...

This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...

Deloitte Digital is unveiling its global rebrand powered by Generative AI, inviting the industry to witness first-hand how they put the technology into action and how GenAI can be used for branding ...

Customer loyalty and engagement can make or break companies, warns a report from the Deloitte Center for Financial Services on blockchain-based solutions for customer loyalty. That makes rewards ...

To say that Mark Allatt, global brand director at professional services firm Deloitte, is larger than life is perhaps, a rather obvious observation. And yet, at the same time, it is utterly ...

Getting your Trinity Audio player ready... “Businesses understand the importance of customer experience to build trust and loyalty, but those that want to be leaders need to take the lessons learned ...

MILAN — At a time of political instability and societal polarization, trust issues are widespread — but brands are emerging as winners. According to the “Brand Connection — the Age of Meaningful ...

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th annual Digital Media Trends report are any indication, TikTok Killed the ...

Matt McGrath, Deloitte's chief marketing officer for Asia Pacific and Australia, has been promoted to the role of global CMO, beginning September 1, 2020, following the retirement of US-based ...

Lara Sophie Bothur forged a brand new career path at the Big Four firm Deloitte. She started in consulting, but became the firm's first full-time corporate influencer in Germany. Bothur, now one of ...