This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is a great way to reach your customers ...

In the March issue of Lighting & Decor, we’re laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a strategy ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Identifying and using reference groups in marketing are important because reference groups influence the attitudes, goals, aspirations, opinions, and information that determine customer standards and ...

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