"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Summertime always calls for fragrance vibe shift. Whether that means going for a fresher, lighter scent ...

They say smell is the sense most closely tied to memory—and ICYMI, nostalgia is *the* trend of 2022. So, it makes sense that we’re seeing a revival of scents from our youth that transport us back to ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." If you think fresh colognes are one-note, think again. Fresh fragrances make up a huge portion of men’s ...

Juliette Has a Gun Pear Inc. If you're more into fruity scents, Juliette Has a Gun Pear Inc. is the perfect choice. This scent really surprised me in the best way, it's been one of the first ones I ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Smac Studio From the streaks of sunshine to the bloom-clad trees that have come back to ...

GRAND RAPIDS, Mich. (WOOD) — Tourism group Pure Michigan has collaborated with a Michigan perfume shop to create FRESH, a fragrance inspired by Michigan summers. The scent, which is available for $32 ...

I worked at Ulta as a fragrance consultant for over two years. In my role, I introduced customers to new scents, fragrance matched for dupes, found updated versions of nostalgic perfumes, and more.

Eve biting into the forbidden fruit. Kitschy apple decor marking the start of a new school year. Snow White narrowly cheating death after a poisoned apple. The classic saying that 'an apple a day ...