Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Amazon quietly built an insurmountable CTV empire, striking deals with Roku, Disney, and the recently announced Netflix partnership. AMZN's advertising segment, now over 10% of sales and 30% of ...

Acquiring Netflix Inc. (NASDAQ: NFLX) could give Amazon.com Inc. (NASDAQ: AMZN) a platform to market Prime that it could not find anywhere else. That would help Amazon protect its core business until ...

The NFL is featuring a tripleheader of games on Christmas. Here's a look at the full list of broadcasters on Netflix and ...

The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...