How did a guitar that failed to grab its intended market – the market it was literally named after – end up becoming the instrument of choice across surf-rock, post-punk, new wave, power pop, shoegaze ...

Another iconic instrument celebrating its 60th birthday this year is Fender’s Jazzmaster. Launched in 1958 as a successor to the Telecaster and Stratocaster, one of the new offset Fender’s missions ...

The Acoustasonic series started out as Fender's moon shot at re-inventing the acoustic guitar for the modern age, but its ambitions quickly expanded to become much broader. Equipped with three ...

We love how the Parallel Universe series seeks to answer the 'what if' questions about combining and getting creative with Fender's iconic electric guitar models. And if you've been asking what a Jazz ...