Since its announcement at Photokina last September we've known that Fujifilm was working on the GFX 50S, a new mirrorless medium format camera. Now the firm has revealed exactly when the camera will ...

Whether you’re raring to go with Fujifilm’s large format camera beast as soon as possible, or if you’re an aspirational fan ...

VALHALLA, N.Y., September 11, 2025--(BUSINESS WIRE)--FUJIFILM North America Corporation, Electronic Imaging Division, announces the release of its FUJIFILM GFX ETERNA 55 Filmmaking Camera ("GFX ETERNA ...

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It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

Fujifilm announced the GFX 50R at Photokina 2018, amid everybody else and their dog announcing full-frame models, it proudly proclaimed it had a new “super full frame” offering. To put it properly, ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

Fujifilm has unveiled the GFX 100S with a huge 102-megapixel medium-format sensor and a surprisingly compact body. It’s actually smaller than Panasonic’s full-frame S1R and just a bit heavier than the ...

After a few years out, the X-E series staged a big comeback with the Fujifilm X-E5. Taking the beloved compact, ...

Fujifilm has announced details of its next camera – and it's not what you'd expect. The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm. Clearly ...

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