The Genius Bar is the technical support counter available exclusively at Apple Store locations. The employees are trained at the Apple corporate headquarters, and are able to help with both hardware ...

The next time you take your broken iPhone to the Genius Bar, the repair could be carried out in China. Foxconn, one of Apple’s biggest manufacturing partners, was just granted approval to perform ...

People who want to grab walk-in appointments from the Genius Bar may have a new reason to celebrate. According to a report by Mark Gurman at 9to5Mac, Apple will be rolling out a new version of its ...

MCLEAN, Va.--Watch out Starbucks, here comes Apple Computer. The coffee purveyor helped launch the coffee bar craze in the 1990s; Apple is kicking off a different trend for the new millennium: the ...

While the Genius Bar is the focal point of the Apple Store, it turns out the idea was initially panned by late Apple co-founder Steve Jobs. On the Recode Decode podcast, Apple's former retail chief ...

MacRumors has learned that Apple is preparing an overhaul of the functionality of its Genius Bar, with the company positioning the changes as a "giant leap forward" for the Family Room concept that ...

The Genius Bar is the Apple Store's defining feature these days. Without waiting in line for an hour to have your MacBook checked out, behind a dude arguing furiously that there's NO WAY his iPhone ...

Apple offers free services at the Apple Store, including free technical support at the Genius Bar and free workshops to help customers learn more about using their Apple devices. Several months ago, ...

Samsung has begun shooting its next commercial, and like previous ads, this one will poke fun at Apple and its users — namely those who will be purchasing the new iPhone 5 this week. Unfazed by its ...

This Arizona college IT organization took an idea from Apple to build a better relationship with its faculty and staff "customers." Help Desk Manager David Smith helps a user at Chandler-Gilbert ...

If your school is in the process of creating a student-run “Genius Bar,” you’re in luck. This is one of the best ways to involve students in learning about how to use, diagnose, and repair common ...