Geo-targeting isn’t a “nice to have” anymore. It directly affects conversions, compliance, and user trust. But you shouldn't ...
After lying relatively dormant for the past two years, the FCC appears to be bringing the FM geo-targeting debate back to the regulatory forefront. Commissioners Carr and Starks released a statement ...
Two members of Congress are expressing concerns about a proposal that would allow geo-targeting on FM. They’re asking the FCC to “carefully assess” their reservations before potentially amending the ...
GeoBroadcast Solutions is calling out iHeartMedia for comments made in an FCC rulemaking proceeding that would allow FM broadcasters to geo-target content to specific zones of their coverage area for ...
With this week’s start of the authorization for experimental FM geo-targeting services on booster stations, the FCC has released its Small Entity Compliance Guide for the process. The guide details ...
In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...
In an effort to give consumers the chance to read books that have been banned by various localities, Open Road Integrated Media has started a new marketing service, the Free Voices Geo-Targeting ...
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