Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.

In the past, e-commerce businesses have utilized site optimization and paid campaigns as primary means of revenue growth. Although this approach isn’t completely outdated, recent changes in consumer ...

Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we're facing a world that doesn't resemble itself ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

This popular marketing mind-set, which adopts a holistic approach to attracting customers to your brand, has been gaining traction over the past few years and began to gather momentum over recent ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack of resources, and a lack of expertise can make it difficult to develop and ...

When a company partners with an agency, leaders working on marketing typically have ideas about what they think their business needs. If the business sells directly to customers or clients, for ...

Though the phrase predates the modern Internet, "one-to-one communication" remains the best way to describe the end point most marketers would cite as the goal of their online strategies. Though they ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...