BMW has held its “Digital Day” which provides a glimpse at the some of the technologies that the company is working on. One of the most notable things shown off at this year’s event was an all-digital ...

Everyone else is doing it, so why not Bimmer? Simply because the technology isn't quite ready yet. We're talking about using a customizable digital instrument panel in place of more standard hardware.

BMW’s current range doesn’t allow you to get a digital instrument cluster unless you’re willing to get a car that’s at least a 5 Series. That will all change with the upcoming models but since the 3 ...

BMW’s next-generation head-up display is now full-color and provides enough information floating above the hood that it almost replaces the dashboard. BMW says the HUD improves safety because it ...

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Cars are Andrew's jam, as is strawberry. After spending years as a regular ol' car fanatic, he started working his way through the echelons of the automotive industry, starting out as social-media ...

BMW’s third generation of this top-class coupe is much more than just a car, a new marketing campaign from the Bavarian automaker proves. As an innovative approach to communication, the company has ...

BMW’s latest unveiling, the Vision Neue Klasse, previews the future of the company’s design and EV architecture. But underneath the skin of the concept — which will morph into a production-ready ...

BMW has given us an early preview of its user interface for its new digital instrument cluster and in-car display. The gauge cluster, part of BMW’s new Operating System 7.0., is designed to seamlessly ...

BMW is pleased with its revamped 5 Series design, and for the 2013 model year will be offering an optional customizable instrument panel along with revised engines for its Gran Turismo model. In ...