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Lego Unveils Smart Play

LEGO's smart brick adds sound, color-changing play

A yellow LEGO duck made of LEGO blocks had a black torso with a transparent material attached. When the duck was shaken 2-3 times with the LEGO block inserted, the transparent part turned the same yellow as the duck,

Observer · 1d

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

· 10h · on MSN

Lego Smart Play brings Legos to life like never before

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Lego reveals NEW type of brick we’ve never seen before & promises they’ll ‘bring your creations to life’

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life.

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I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

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Lego launches ‘biggest innovation in decades’ with new bricks

New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more

12hon MSN

Lego launches ‘biggest innovation in decades’ with electronic smart bricks

Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects

NBC Los Angeles

Solvang landmarks shall rise, via colorful LEGO blocks, during ‘Danish Days'

THE LEGO BUILDING COMPETITION... will take place over two days at three places around the easy-to-stroll town: Solvang Brewing Co., Solvang Home Connection, and Mortensen's Danish Bakery. Jesse Gros, Suzanne Hansen, and Ezra Bermudez will be constructing ...

The Washington Post

How Lego bricks went from five colors to nearly 200

Warning: This graphic requires JavaScript. Please enable JavaScript for the best experience. Since modern Lego bricks debuted in 1958, their color scheme has ...

Bdcnetwork.com

Denmark’s new LEGO experience hub looks like it’s made out of giant LEGO blocks

Springing from the site of the former City Hall building in Billund, Denmark, a new LEGO experience hub looks like it was built out of giant, colorful LEGO blocks. Bjarke Ingels Group and COWI designed the 12,000-sm LEGO House. The 23-meter-tall building ...