Last week, News Corp ( NWSA), owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it ...

While the buzz around account-based marketing (ABM) has B2B marketers reassessing their strategies to engage with prospective customers, successful B2B organizations are finding that a full-funnel ...

Lead gen advertising can get expensive – especially if you have a long buying cycle. Check out these tips for improving lead quantity and quality. Lead gen advertisers are faced with the struggle of ...

A functional content marketing strategy is built to address more specific business needs. Here's how various types of content fit into an SaaS lead funnel. The great thing about content marketing is ...

As customers change the way they interact with brands, the way we think of conversion funnels needs to evolve as well, writes Mirum’s Nick McLawhorn. The “Happy Path” is no longer relevant, and with ...

You’ve worked hard to turn the engagement from your recent marketing campaign into leads. Once your suspects have become prospects who’ve finally reached the scoring threshold, you toss the leads over ...