Lead generation is critical for the success of B2B businesses, in particular. A consistent flow of high-quality leads drives growth and revenue. However, all lead channels, including lead-generation ...

Insights for crafting a targeted ad strategy, optimizing your channel mix and creating compelling offers to drive quality B2B leads. Generating quality leads is a top priority for B2B SMBs, but with ...

No matter how perfectly crafted your PPC ads are, their success hinges on what happens after the click. In 2025, optimizing your forms and follow-up processes is the key to turning traffic into ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. As social platforms continue to evolve with new features, they’re increasingly ...