Matcha or macho? How matcha’s rise from tradition to trend shaped the performative male and sparked conversations about ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Green tea and matcha come from the same plant and share many benefits. One is not necessarily healthier than the other, though matcha may be slightly richer in nutrients due to its processing. Matcha ...

Matcha is a powder made of finely ground green tea leaves from the Camellia sinensis plant. Its origins can be traced back to ancient China. Farmers grow the plants in the shade for much of the time, ...