Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

According to a new study by BtoB, “Email Marketing: An Established Channel Evolves,” email marketing is about getting the right content in front of the right customers. Customer acquisition and lead ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

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