Many moons ago, I decided that I would try a newfangled (at the time) thing called “pay-per-click” advertising. It sounded great, especially given that I had just been burned by mass media advertising ...

In mid-April, Indeed — one of the biggest job sites in the world — announced a shift in its pricing strategy. But in reality, the announcement was more a clarification of a policy introduced in ...

After a year of re-explaining and re-clarifying its pay-per-application model, Indeed told its clients in December that it would discontinue the payment scheme — perhaps showcasing that, at least for ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

Voice search is reshaping how people search online. Two years ago, one of my agency's clients noticed that their mobile traffic was climbing, but their conversion rates weren't. Digging deeper, we ...

Would you rather a) buy a DVD of a movie or b) log on to your favorite streaming service to watch it? Nowadays, it seems like most people would choose “b.” This movie consumption example from the ...