Take a safety pin, and measure out where it will fit on the back of the name tag. Then do the same for the button. Then take your glue gun, and place a large strip of glue horizontally down the name ...

Flo from Progressive insurance has joined the big leagues of advertising icons. A Google search for “Flo from Progressive” yields an astonishing 14.4 million hits, including her own Wikipedia page.

I’m really not annoying. Really. Let me talk you through the logic. there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a ...