Snap is quickly becoming the gold standard for augmented reality. About a year ago, the company released new ground segmentation Lenses. Since then the company has focused increasingly on expanding ...

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October is here and that means it's time for spooky Snaps. While Snapchat usually has quite a few Halloween Lenses to choose from, you can easily make your own Lens. If you're ready to get creative, ...

Snap is releasing a new version of its AR development tool, called the Lens Studio 5.0 Beta, to developers starting today. The new AR development tool is designed to support more advanced AR ...

While the Snapchat mobile app is Snap’s most popular offering, its desktop app Lens Studio lets users easily create augmented reality lenses that can be applied on the go. Today, Lens Studio is adding ...

Snapchat’s custom augmented reality lenses are no longer limited to just objects. On Tuesday, April 17, Snap Inc. opened Lens Studio to face filters, expanding on earlier options that allowed artists ...

Frank Shi and Xuan Buddhavong cofounded Paper Triangles in 2016 to create VR games and experiences. Shi and Buddhavong pivoted away from VR in early 2018 to develop Snapchat AR lenses for brands.