Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

Editor's note 17 June 2025: SRAM Force and Rival AXS have officially launched. Check out our in-depth news story and review of Rival AXS for all of the details. An image of what appears to be a new ...

Following the debut of the latest RED and RED XPLR groupsets, we knew the workhorse SRAM groups would soon get an update. What we didn’t expect was how close and near-exact the update would be. The ...

After launching the RED eTap AXS 12-speed groupset in February, SRAM has released a Force eTap AXS groupset offering much of the same capability at a lower price point. The key design features of the ...

Next-level wireless functionality, blissfully easy set-up, realistic ratios and mostly fantastic shifting extends SRAM's benchmark lockdown further into both on- and off-road riding You can trust ...

SRAM's new Force and Rival AXS 2x road groupsets bring the improved ergonomics of Red AXS along with updated component design. The second- and third-tier SRAM groups have lost significant weight in ...

Velo names SRAM Force AXS the 2025 Product of the Year. It offers the exact same performance as the top-tier RED groupset for ...

SRAM has unveiled a completely redesigned Red groupset with fully wireless connectivity and expanded gearing choices. AAdditional new features include accurate and reliable power measurement, new ...