This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Starbucks debuted its 2025 holiday marketing campaign, ...

Some like their coffee bold and black, while others take it sweet and sugary. No matter your preference, you’ve probably glanced at the iconic green Starbucks logo and had a craving for caffeine (or ...

“Drawn Together” spotlights several initiatives Starbucks has embraced as part of its turnaround strategy, such as baristas writing more personalized messages on customer orders and a push to reclaim ...