Customer research often has dramatic effects. When surfboard manufacturer Surftech showed new graphics to surfing instructors last summer, the firm got valuable feedback and acted promptly, according ...

You may recognize the Bear logo from the 1978 classic surf film Big Wednesday, but rest assured this longboard oozes modern performance. At nine feet one inch long and three inches thick, it felt like ...

New perk: Easily find new routes and hidden gems, upcoming running events, and more near you. Your weekly Local Running Newsletter has everything you need to lace up! Subscribe today. If you're going ...

As anyone who spends time near the water knows, stand-up paddle boards have been growing in popularity in recent years. However, not everyone has access to a clean body of water. In an effort to clean ...