The groups specifically called on the FTC to use its authority under the agency’s 2019 consent decree with Meta, as well as ...

New strategy will utilize geofencing to target those attending NASCAR race events or stepping foot on a military base with ...

For years, smartphone users have suspected that their devices were eavesdropping on their conversations to serve targeted ads. Now, recent revelations suggest these concerns could be justified. A ...

AI algorithms, if not properly monitored, can perpetuate harmful stereotypes or discriminate against certain groups. Additionally, data privacy and security are major concerns, as AI heavily relies on ...

Sales reps advised buyers to select the ‘unknown’ user category because it might include teens, Adweek reported. Sales reps advised buyers to select the ‘unknown’ user category because it might ...

AMSTERDAM (Reuters) - Online rights activists have filed complaints with data protection authorities in several European countries about U.S. software firm Meta's targeted advertising practices, the ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

We’ve all, at some point or another, seen an ad on our phone or television that just happens to be for a product we were just discussing with a friend. For instance, you might tell a friend over lunch ...

United Airlines is considering using data it collects on passengers to sell targeted ads, the Wall Street Journal reported, citing anonymous sources—the latest attempt by a major corporation to ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...