Discover how text message marketing helps drive customer engagement and increases purchasing, plus tips on which SMS services to use.

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The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

CTIA-The Wireless Association, estimates that 187.7 billion text messages were being sent each month, as of 2010. Whether you call it text messaging or short message service (SMS), marketing to people ...

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the ...

Texting may be the best marketing technique for the digital age: It’s quick, direct, cost-effective, and can be easily personalized. “It’s really the fastest way from Point A to B,” said Marc Hansen, ...

Like every facet of life, marketing evolves with technology—and nothing typifies recent shifts more aptly than the ongoing cloud revolution. While traditional marketing strategies, such as print ads, ...

Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules. About a fifth of brands say about 75% of the content their ...