Apple is stepping up its efforts to reject any iOS application that accesses a device’s UDID, a 40-character code that uniquely identifies each device the company sells. The UDID codes are important ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Eric Johnston is VP Engineering and Chief Architect with Verve Wireless. Last October, when Apple ...

AllThingsD reports that Apple has issued a statement responding to this week's leak of one million unique device identifiers (UDIDs) for iOS devices, noting that it did not provide the FBI with the ...

Velti works with 35 ad networks and over 18,000 publishers to deliver targeted ads for mobile. The company essentially gives a SDK for publishers to insert into their apps that hook into ad networks.

Hacktivist collective AntiSec kicked off the week by publishing one million anonymized Apple UDIDs (Unique Device Identifiers) including device types and associated usernames, saying it was part of a ...

“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. Jennifer Lum is President and Co-founder of Adelphic Mobile. Apple is hosting its annual World Wide ...

MoPub, a mobile ad server, has conducted a study in which it found that apps that have been rejected due to Apple's new UDID restrictions have cost developers 24 percent in revenue. Joe Aimonetti ...

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. MoPub, a mobile ad company, claims that Apple's policy of rejecting ads which utilize unique device ...