Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

I hesitate to admit it, but I’m pretty sure I’ve had my Urban Decay Original Naked palette for well over a decade. Although it’s typically advised to toss an eyeshadow palette one to two years after ...

Which Ulta eyeshadow palette is best? You don’t need beauty school to find a great eyeshadow palette. Thousands of professional and amateur makeup artists have been more than happy to share their ...

WandaVision fans, get ready to head to Ulta as there's now a makeup collection inspired by the Marvel TV show. The superhero Disney+ series has teamed up with the beauty retailer on an exclusive range ...

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