Hollywood tie-ins are, more often than not, flimsy cash grabs that link tentpole movies with mass-produced tchotchkes. In a move that rebels against the idea of disposable marketing, Mercedes-Benz ...

We first saw the Mercedes-Benz Vision AVTR at CES 2020 early this year. Without a doubt, the Vision AVTR was inspired by James Cameron's Avatar movie, but the AVTR stands for 'Advanced Vehicle ...

It seems like movie tie-ins are becoming more common for concept cars. First Porsche designed a spaceship for “Star Wars,” and now Mercedes has created a concept car inspired by and named after the ...

In January this year, at the 2020 edition of the Consumer Electronics Show (CES 2020), Mercedes-Benz introduced a new concept of autonomous, electric vehicle aptly named Vision. The Vision AVTR, it ...

LOS ANGELES -- The new sequel, "Avatar: The Way of Water" should wow audiences with another visually immersive storytelling treat, just as the original "Avatar" did more than a dozen years ago.

In many ways, Mercedes-Benz's new VISION AVTR concept car is everything we've come to expect from automakers at CES 2020: exaggerated style wrapped in an ambitious message, in this particular case ...

In collaboration with the upcoming Avatar film, Mercedes-Benz has unveiled a new concept car at CES 2020. The car, called the Vision AVTR, is named for "Advanced Vehicle Transformation." The concept ...

We don't remember seeing cars in James Cameron's 2009 CGI extravaganza Avatar, but that didn't stop Mercedes-Benz and the film's production design team from creating a concept inspired by the ...

The 2020 edition of the Consumer Electronics Show (CES 2020) is well underway and as it's become traditional in the last couple of years, German carmakers are trying to steal the show with various ...

Mercedes-Benz has unveiled its concept vehicle VISION AVTR inspired by James Cameron's 2009 science fiction film "Avatar" at CES 2020 in Las Vegas. The team behind "Avatar" — including Cameron, who ...