Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

Imagine a massage that was spawned in a viral universe where whispering, chewing crackly snacks and tapping or slurping through straws reign supreme. ASMR, short for autonomous sensory meridian ...

Dev Ritchie vividly remembers the first time she experienced ASMR — a feeling of well-being combined with a tingling sensation in the scalp and down the back of the neck, often experienced in response ...

I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just bodywork to me. That is, until I booked my first professional back scratch with Julie Luther, ...