Admittedly, this post is just one more attempt to avoid the inevitable: my last evaluation paper of the semester. In the next 48-hours, I need to create a draft outcome evaluation plan for my ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...

Journal of Organizational Behavior, Vol. 18, Special Issue: Computers Can Read as Well as Count: Computer-Aided Text Analysis in Organizational Research (1997), pp. 583-622 (40 pages) ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Analyzing your financial reports should go beyond looking at bottom-line numbers if you want to get the truest picture of how your spending is affecting your profits. Just because an expense doesn't ...

Opinions expressed by Entrepreneur contributors are their own. If you run a business, you are likely aware of the importance of data. Nearly every company out there utilizes data to make decisions.

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...