Steven Millman is SVP Global Research & Operations for Advertising Solutions at Dynata and a Trustee of the Advertising Research Foundation. To continue reading ...

In analyzing the data, researchers identified two issues that had the potential to affect the study’s conclusions. First, the survey was designed to be administered the same way for each of the six ...

Some respondents simply answer that they live outside the U.S. One way to measure how many people taking a poll do not actually live in America is simply to ask. A question in the study did just that, ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...