Traditional advertising, as we know it, will be dead by 2030. A harsh prediction, maybe, but the truth is that today’s modern buyer has evolved and so must our industry. Now, more than ever, we are ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Marketing professionals are facing a tumultuous and changing job market. Most marketers, 68%, feel that it is more challenging to get a job in the field now compared to five years ago, while only 7% ...

Global experiential marketing spending is expected to reach $128.35 billion in 2024, rising above pre-pandemic levels for the first time, according to recent research PQ Media shared with Marketing ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on ...

Today, companies must navigate a new kind of communication landscape: the “echoverse.” This new terrain is defined by a complex web of feedback loops and reverberations that are created by consumers, ...

In the modern era of digital media, the power of marketing has grown exponentially. While this has enabled companies to reach their target audiences more effectively, it has also opened the door to ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...