Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

BBC One idents – the images between programmes which have ranged from swimming hippos to a revolving globe – are getting a makeover. The broadcaster has commissioned renowned British documentary ...

Magic Light Pictures has created Christmas idents exclusively for BBC One to tie in with the Christmas animated adventure Tabby McTat. The three 40-second animations show Tabby McTat and family ...

The Gruffalo and friends will feature in three brand new BBC idents this Christmas. The advertising idents have been created for BBC One starring a range of much-loved characters from Julia Donaldson ...

The BBC has unveiled its 'beautiful' Christmas idents, a series of 40-second clips bringing a much-loved children's book to television screens. The videos feature characters from The Boy, The Mole, ...