As social media approaches its 20th birthday, Battenhall is calling time on the era of control, trend-chasing and one-way brand storytelling.

As with previous tech transitions, IT and HR must collaborate to soften the impact of AI-fueled transformation on employees — ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

This year, influencers are acting as consultants as creators make up more meaningful portions of marketing budgets. Here’s ...

As consumers increasingly shift from traditional search results to AI assistants, brands must rethink how they create and ...

Within those years, the country has built a legacy as an incubator of globally relevant companies and brands, and an economic ...