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Your turkey didn't defrost? Didn't feel like cooking? Don't worry, you can go to Cracker Barrel this Thanksgiving. And not only is the Southern-inspired chain open that day, but it is offering ...
Cracker Barrel shareholders voted Thursday to oust board member and DEI marketing executive Gilbert Dávila in the wake of the branding crisis that wiped out hundreds of millions of dollars in value, ...
(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for the Tennessee-based company’s reasoning behind its ill-received logo “refresh” earlier ...
Cracker Barrel co-founder Tommy Lowe is speaking out against the company’s current leadership, accusing its CEO of being out of touch with the Southern-country themed chain’s loyal customer base. In ...
As the dust settles on a botched logo redesign that turned it into a political and cultural flashpoint this summer, Cracker Barrel Old Country Store is no doubt looking to put 2025 behind it. In the ...
Cracker Barrel's "All the More" rebrand sparked customer backlash, leading to an 8% decline in foot traffic and a swift reversal. Despite good financials before the rebrand, the stock dropped 18% and ...
Cracker Barrel faces declining traffic and flat-to-negative revenue growth, with 2026 guidance projecting further drops in both customers and adjusted EBITDA. CBRL canceled its costly restaurant ...
In August, Cracker Barrel changed its logo for the first time in 48 years, a move that prompted backlash online. The move was part of an "All the More" brand campaign, designed to enhance aesthetics.
It’s been a nightmare few weeks for Cracker Barrel, taking a drubbing from random social media accounts all the way up to the White House over a fairly typical logo rebrand. But despite the fallout, ...