In this quick science demo, I show how tiny water beads transform when you add salt. First I compare dry beads to ones that ...

People often see science as a world apart: cool, rational and untouched by persuasion or performance. In this view, ...

What was meant to be a fun science test underwater became a hilarious surprise. We tested how a balloon behaves underwater. The results caught us completely off guard. This video shows the unexpected ...

Rather than relying on traditional ad formats, the Vaseline campaign adopts a visual language consumers are accustomed to ...

Reflecting a small fraction of incoming sunlight to reduce global heating is not a new idea. It is time to safely experiment ...

Hue combines science-backed, natural ingredients into supplements meant to support mood, offered in formats such as popping ...

For a long time, the Greenwald limit was accepted as a given and incorporated into fusion reactor engineering. The new work shows that precise control over how the plasma is created and interacts with ...

Science has never been the pristine, market-free ideal many imagine. It has always lived – sometimes uneasily – within a ...

When scientists repeatedly drove a strongly interacting quantum system with laser “kicks,” they expected it to heat up and ...

The Saugus Public Library got quite a show Tuesday morning when “Atomic Allen” from Mad Science stopped by to teach everyone about fire and ice. “We’re going to have some fun with science, but I also ...

To better understand the complex interactions between nature’s hunters and hunted, researchers gathered at the the ...

Here's a look inside the experience at this innovative dining concept, which makes your dinner into an adventure. The post ...