IHCL secures India's first sound mark registration in hospitality for the 'Taj' brand. Protecting sonic identity as a core ...

Tata Group-owned Indian Hotels Company (IHCL) on Monday said it has secured trademark registration for the 'Taj' sonic sound, ...

The registration legally protects the marquee brand Taj's distinctive sonic identity as a trademark, recognising sound as a ...

India’s AI debate is no longer technical. It is political, economic, and deeply personal. When decisions, services, and even ...

In an increasingly experience-driven marketplace, sonic branding plays a powerful role in shaping emotional memory and ...

India will host the 28th Conference of Speakers and Presiding Officers of the Commonwealth (CSPOC) from January 14 to 16, 2026, marking one of the largest inter-parliamentary gatherings in the country ...

In a boost for India, the Hyderabad-based laboratory of Defence Research and Development Organisation (DRDO), Defence ...

While AR Rahman’s film work defines his public image, his advertising jingles are equally vital, shaping brand audio ...

The Master Buds 2 succeeds the original Noise Master Buds, which were launched in India in February last year.

As Outlook commemorates 30 years of chronicling India’s transformational journey, few institutions mirror the nation’s ...

India is hopeful that its recent submission at the WTO, on addressing challenges faced by developing countries and LDCs in ...