Every player at this summer’s World Cup will have their own physically accurate “AI avatar” that will be used in taking VAR ...

HitTrax®, the industry leader in baseball and softball performance analytics and simulation, today announced the launch of HitTrax REVtm, a next-generation, optical-based, AI-assisted data capture ...

I hope you’ve all got notifications for Tom Bogert’s tweets turned on – I decided to sit down and hand out my grades for 2025.

Well, let’s see: they stomped Miami en route to an appearance in the Concacaf Champions Cup final, set a single-season club ...

"AI-enabled 3D avatars" will be used to track players "during fast or obscured movements" and improve offside calls, FIFA ...

NEW YORK (Jan. 2, 2026) – adidas and Major League Soccer today unveiled the 2026 MLS Official Match Ball, a bold red, white, and blue design that celebrates the people, pitches, and passion that defin ...

FIFA is set to create AI-powered 3D avatars of all players participating in the 2026 World Cup, aiming to improve its ...

Major League Soccer revealed the 2026 MLS Official Match Ball, introducing a striking red, white, and blue design that nods ...

Major League Soccer unveiled the match ball for the 2026 MLS season, the last of which in the current calendar before the ...

Spirit AI, an embodied AI startup, today announced that its latest VLA model, Spirit v1.5, has ranked first overall on the ...

FIFA Basic and NFHS approvals validate Futstrikers’ 2026 Tekno24 and Sonic24 match balls ahead of Q1 release and national scale-up. People underestimate what it takes to earn these marks. This isn’t a ...

WORLD CUP fans have been promised a technological upgrade for this summer’s tournament. That will see a new 3D-enhanced ...