An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

The new ‘Stranger Things’ LEGO set is set to release January 3, 2026, or January 1, 2026 for Insiders, and it’s expected to sell out fast. So, if you want to ensure you get it, make sure to sign up ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

If that set just feels too evil to play with for too long, then it's definitely time to catch up with Joyce and Hopper at the radio station.

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...