The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

Bricks & Minifigs Richmond Westend in Glen Allen, Virginia is seeing growing interest in their LEGO® parties as ...

LEGO has unveiled their first ever Pokémon building brick sets, bringing some of the most iconic monster fighters to life.

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

This video shows how to make a LEGO basketball arcade machine using standard LEGO bricks. The tutorial explains the full ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...