The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

Delve into the delightful world of Bluey toys, capturing the heart of the beloved show. These engaging toys inspire ...

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The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

After it floored many of us at CES 2026, the question now is where to buy Lego Smart Play. The all-singing, all-dancing tech ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

Local 10 Big Bus Toy Express: Vera Cadillac Buick GMC shows kids love The 12th annual Local 10 Big Bus Toy Express collected about 15,000 new and unwrapped toys for children in need after nine stops ...

The latest leak detailing LEGO's 2026 Pokemon sets includes some interesting tidbits, together with one detail that fans ...