Hey, listen! Nintendo and LEGO are teaming up once again to immortalise The Legend of Zelda in plastic brick form. We've ...

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

Link and Zelda face off against Ganon in Lego's recreation of the iconic N64 game's climactic boss battle.

After launching its first three Pokémon sets this week, Lego has announced a second Legend of Zelda set today, following the ...

Luke Skywalker, Darth Vader and some of the other early Star Wars characters will soon be roaming around the Galaxy’s Edge ...

The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

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To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...